Logo and variations
A primary mark and the variations needed for the agreed uses, including small formats and different backgrounds.
Visual identity / Niu Level
Visual identity.
Logo to applications.
Logo, type and colour, designed to work together.
Discuss your projectThe scope
Designed around
your next step.
For a new business, product or project, we develop a visual language around its name, audience and intended use. The logo, type, colours and layouts are considered together, so the identity can work beyond a single presentation.
The brief defines which materials matter first. A barbershop, a museum and an album need different applications; the design should respond to that context.
Typography, colour and graphics
A visual system that can carry through layouts, campaign materials and everyday communication.
Applications and guidance
The agreed print and digital materials, supported by exported identity files and practical usage guidance.
From brief to applications.
Define the brief
Bring the project name, context, audience, references and a list of the materials you need.
Build the visual language
Develop a direction and refine how its elements work together through feedback and applications.
Prepare the handover
Deliver the agreed artwork and identity files, with guidance for their use.
Related work
All work
Start a project
Let’s talk.
A few details are enough to start: your business, what you need designed and your timing.