Men’s Crown
Visual identity
A visual identity
for a barbershop.
A wordmark, crown symbol and a palette of grey and mint for Men’s Crown, a barbershop in Arad, Romania.
- Project
- Visual identity
- Location
- Arad, Romania
- Scope
- Logo, colour & typography, visual guidelines & brand applications
Project context
The name and crown symbol can appear together or separately. The identity pairs a compact wordmark with Azo Sans typography, dark and light greys, and a mint accent.
The wordmark and crown
The crown forms part of the wordmark and also works as a separate symbol. Clear-space rules define the margin around the logo.
The clear-space system is based on the uppercase R in the wordmark. The top and bottom margins are one unit; the left and right margins are two. Other elements stay outside this space.
Colour and typography
Dark and light greys pair with a mint accent. Azo Sans is the supporting typeface.
Applications and setting
Business-card designs and photographs of the barbershop interior.
Retro I.T.
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