Rebranding / Niu Level

Rebranding.
A visual update.

A visual identity for the business you are today.

The scope

Designed around
your next step.

Rebranding can mean refining a recognisable logo or developing a different visual direction. We start with what you already have: what still works, what feels out of place and where the identity needs to be used.

The focus is the visual identity: the logo, typography, colour and graphic elements that connect your materials. The scope is agreed around the changes your business needs.

Logo refinement or redesign

Keep useful elements of the current mark, or explore a new direction when a refinement is not enough.

A connected visual system

Colour, typography and graphic elements that work together across different formats.

Applications and handover

Apply the identity to the agreed materials, with logo files and guidance for using the system.

From brief to applications.

Review the existing identity
Share your current materials, what has changed in the business and where the identity is falling short.
Develop the direction
Explore and refine the visual approach against the brief, with feedback at agreed stages.
Put it to use
Prepare the agreed applications, export files and document the essentials for consistent use.