Curent Grup
Rebranding
2016
A familiar logo,
a clearer visual identity.
A refined logo and visual identity for Curent Grup, carried across stationery, business cards and social media graphics.
- Project
- Logo refinement & visual identity
- Year
- 2016
- Scope
- Logo refinement, visual identity, stationery & social media graphics
Project context
Founded in 2002, Curent Grup had been present in the local electrical equipment market for years before this 2016 project. The work was a touch-up of its existing logo and the establishment of a coherent visual identity, preserving recognition while creating consistent applications across print and social media.
The refined identity
The existing C symbol and paired red shapes remain the recognisable starting point. The touch-up refines the mark and establishes consistent typography, colour and layouts around a logo already familiar in the local market.
Print applications
Business cards combine the black-and-red mark with a pale, enlarged version of the symbol. The stationery set at the start of the project extends the same identity across documents and printed materials.
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Social media graphics
Product posts, seasonal greetings and visual wordplay introduce the store’s electrical equipment through different campaign images, with the Curent Grup logo tying the posts together.