Articles / Niu Level
Notes on
visual identity.
Before your next design project.
Logo refresh vs rebranding
When to refine your logo, and when to rethink the wider identity.
What does a visual identity include?
Logo, typography, colour, applications and the files you need to use them.
How to write a design brief
What to share, what to decide and a simple example to start from.
Which logo files do you need?
A practical checklist for SVG, PNG, PDF, editable artwork and logo variations.
How long does visual identity design take?
Plan the design stages, feedback and rollout around a realistic launch date.
Start a project
Let’s talk.
A few details are enough to start: your business, what you need designed and your timing.